Before we talk, you need to know exactly who I am.
This mentorship was built from success, failure, and learning how to create sustainable growth through structure.
I think before we ever talk business, it’s important you understand where I actually come from, Because this wasn’t some clean path where everything worked right away. A lot of what I teach now came from growing up around business, struggling with my own health, building things that failed, losing people, rebuilding, and eventually learning how to create structure instead of constantly operating in chaos.
Growing up, I was always around business.
My dad was a stock broker, so from a young age I watched what pressure, responsibility, long hours, and high performance looked like.
Then as I got older, he became very sick with liver cirrhosis.
Then, I watched the business slow down, my Dad slow down, and the energy in our household totally changed.
Watching this, over 8 years, shaped the way I viewed health, time, responsibility, and stability permanently.
When I was 12, I was overweight and diagnosed with fatty liver disease. Then, by grade 10, I lost around 60 pounds.
That changed way more than my body. It changed my confidence, discipline, and the standards I held myself to indefinitely.
That was the first time I really understood what consistency could do for me, and I leaned in.
In grade 11, I got into powerlifting. Training became an obsession. Structure became an obsession. Progression became an obsession.
Eventually, I went on to break two world records, one when I was 17, and another at 19.
But looking back, the records weren’t the most valuable part.
The real value was learning discipline, pressure, resilience, emotional control, and how to keep showing up when motivation wasn’t there.
I opened my first gym pretty young.
Then my dad passed away when I was 19, after the first gym and before the second.
That was the point where I really went all in on business. After that, I opened a second gym. That failed too.
I also launched an apparel company that failed... I've got a graveyard of business ideas.
At the time, those failures hit hard because I thought hard work alone guaranteed success.
It doesn’t.
Hard work inside broken systems eventually becomes chaos.
Those failures forced me to look at how I was actually operating.
I started realizing that systems matter, high level communication matters, structure and systems matter, emotional decisions are always expensive and consistency matters more than pure grit and intensity. That changed the way I viewed coaching and business completely to be honest, which led me to where I am now...
Over the last 6 years, I’ve coached 700+ fitness clients, worked with 50+ consulting clients, and have generated over $1.6M in fitness sales by the age of 25. But the biggest thing I’ve learned is that most transformation problems are not information problems.
They are structure, operational and systematic problems. That applies to physiques, businesses, leadership, and life.
More and more coaches started reaching out asking for help with the business side.
Positioning, content, lead flow, systems, sales, delivery, retention, AI workflows, and Structure.
And I realized a lot of coaches were dealing with the same problems I had already experienced through building, failing, rebuilding, and coaching. That’s where the mentorship evolved from. Not theory, but actual real experience.
Before mentorship, fitness coaching was always the foundation.
The systems I teach now were built through years of coaching 700+ people, improving delivery, building retention, and learning how to create results that last for my amazing clients.
